Consumer services
Based on the concept of uniform or work wear rental, resourceful clothing companies are selling clothing services, not products. This can result in frequent customer interaction as well as resource saving benefits.
Other consumer process steps
Wardrobe regeneration 
Sustainable storytelling 
Consumer communication 
Consumer services 
Packaging reduction 
Technical clothes hire
There are advantages to hiring technical & specialist clothing, as consumer... View details
Use versus ownership
Exploring the idea of 'desire to own' versus the 'opportunity to use' can o... View details
Personalised outfit delivery
As an alternative to the current model of purchasing fast fashion garments,... View details
Luxury suit hire, alteration and durable design
Alexandra Wood Bespoke Tailoring worked with WRAP to develop the business c... View details
Designer clothing hire to customers across London
This trial looked at piloting the designer-to-peer model, allowing consumer... View details
Leasing recyclable workwear
This trial in the Netherlands issued 50 lock stewards with caps, polo-shirt... View details
Construction circular workwear
Three organisations, Dura Vermeer, Alliander and Croonwolter&dros (TBI) set... View details
Collection, sorting & circular procurement
Rijkswaterstaat worked with the Royal Netherlands Ministry of Defence on tw... View details
Case study
WRAP worked with IKEA UK & Ireland to pilot a textile take-back service in ... View details
Metrics
WRAP research has indicated notable consumer interest in hiring or leasing ... View details