Designer clothing hire to customers across London

This trial looked at piloting the designer-to-peer model, allowing consumers to rent clothes from designers through an online platform, Rentez-Vous. The aim was to test the operational efficiency of the service. The scheme gives women the option of an unlimited wardrobe at the fraction of the cost of buying new clothes. The company is currently engaging with major fashion brands. This will expand its supply base, while offering the larger brands the benefit of improved re-use and data collection.

Further reading