Use versus ownership

Exploring the idea of 'desire to own' versus the 'opportunity to use' can offer alternatives to current consumption models.

Mud Jeans offers a service that allows customers to use, rather than own, jeans. The jeans are 100% organic. During the lease period you can make use of three free Repair Service. Returned jeans are shredded and mixed with organic cotton, to make a new pair of jeans or sweaters out of the material.