Clothing Knowledge Hubs
Displaying 151-160 of 220 results.
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151
Level: 151
Header Text: Metrics
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Body Text: <p>Levi's conducted a life cycle assessment of a pair of 501 jeans and concluded that because the cleaning of jeans has significant carbon and water impacts, consumer engagement is a key strategy to improving environmental performance [1]. </p> <p>For example, considering the cradle-to-grave impacts of a pair of jeans that last two years, the LCA found that reducing washing frequency from once per week to once per month reduces the carbon footprint and water withdrawal by 48% and 35% respectively [1]. This is shown within the figure to the left. Such reductions clearly have potential, with research for WRAP recently finding that around two in five people would consider wearing clothes for longer before washing them [2].</p>
Level: 151
Header Text: Metrics
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Body Text: <p>Levi's conducted a life cycle assessment of a pair of 501 jeans and concluded that because the cleaning of jeans has significant carbon and water impacts, consumer engagement is a key strategy to improving environmental performance [1]. </p> <p>For example, considering the cradle-to-grave impacts of a pair of jeans that last two years, the LCA found that reducing washing frequency from once per week to once per month reduces the carbon footprint and water withdrawal by 48% and 35% respectively [1]. This is shown within the figure to the left. Such reductions clearly have potential, with research for WRAP recently finding that around two in five people would consider wearing clothes for longer before washing them [2].</p>
ID:
152
Level: 152
Header Text: Information & transparency
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Body Text: <p>As consumer demand for product information and transparency has been growing, companies are coming up with unique ways to respond to this need.</p> <p>One of the first companies to respond were Icebreaker with their 'baacode', which allows the consumer to see the living conditions of the sheep producing the company's signature merino fibre wool, while continuing from there to trace every step of the supply chain.</p>
Level: 152
Header Text: Information & transparency
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Body Text: <p>As consumer demand for product information and transparency has been growing, companies are coming up with unique ways to respond to this need.</p> <p>One of the first companies to respond were Icebreaker with their 'baacode', which allows the consumer to see the living conditions of the sheep producing the company's signature merino fibre wool, while continuing from there to trace every step of the supply chain.</p>
ID:
153
Level: 153
Header Text: Communication channels
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Body Text: <p>Communication-enabling QR codes have caught the imagination of designers and have moved on from basic printed logos to a wide range of tactile textiles. </p> <p>Thorunn Arnadottir's self-promoting dress is composed of various QR codes, made with Swarowski crystal beads, which when scanned with a QR reader on a mobile phone, link to different promotional materials online. </p>
Level: 153
Header Text: Communication channels
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Body Text: <p>Communication-enabling QR codes have caught the imagination of designers and have moved on from basic printed logos to a wide range of tactile textiles. </p> <p>Thorunn Arnadottir's self-promoting dress is composed of various QR codes, made with Swarowski crystal beads, which when scanned with a QR reader on a mobile phone, link to different promotional materials online. </p>
ID:
154
Level: 154
Header Text: App power
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Body Text: <p>Substantial amounts of textile waste are kept inside people’s wardrobes and homes. Therefore, it is important to raise awareness of these ‘hidden’ textile waste mountains and encourage re-use for these unwanted garments.</p> <p>The 'You'll never wear that again' app was developed for the non-profit charity organisation Stockholm StadMission and scans uploaded or tagged photos of clothes, in order to identify whether to keep and wear an item of clothing or donate it to one of their second-hand stores for re-use.</p>
Level: 154
Header Text: App power
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Body Text: <p>Substantial amounts of textile waste are kept inside people’s wardrobes and homes. Therefore, it is important to raise awareness of these ‘hidden’ textile waste mountains and encourage re-use for these unwanted garments.</p> <p>The 'You'll never wear that again' app was developed for the non-profit charity organisation Stockholm StadMission and scans uploaded or tagged photos of clothes, in order to identify whether to keep and wear an item of clothing or donate it to one of their second-hand stores for re-use.</p>
ID:
155
Level: 155
Header Text: Metrics
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Body Text: <p>Consumer communication clearly has a role to play in improving resource efficiency. For example, nearly 40% of adults think they could do more to buy clothes that last longer, and are willing to do so (see figure to the left). Factors that will cause this include creating confidence in the brand; providing a durability index, quality mark, or more information on the label; and increasing awareness about the impacts of waste [1]. </p> <p>Research for WRAP has found that extending the life of clothes would have a huge impact on carbon, water and waste footprints. For example, the annual carbon footprint of the clothing in use in the UK is 38 million tonnes of CO<sub>2</sub>eq [2]. Increasing the average life of clothes by one third would reduce this by around 10 million tonnes [2].<p>
Level: 155
Header Text: Metrics
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Body Text: <p>Consumer communication clearly has a role to play in improving resource efficiency. For example, nearly 40% of adults think they could do more to buy clothes that last longer, and are willing to do so (see figure to the left). Factors that will cause this include creating confidence in the brand; providing a durability index, quality mark, or more information on the label; and increasing awareness about the impacts of waste [1]. </p> <p>Research for WRAP has found that extending the life of clothes would have a huge impact on carbon, water and waste footprints. For example, the annual carbon footprint of the clothing in use in the UK is 38 million tonnes of CO<sub>2</sub>eq [2]. Increasing the average life of clothes by one third would reduce this by around 10 million tonnes [2].<p>
ID:
156
Level: 156
Header Text: Technical clothes hire
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Body Text: <p>There are advantages to hiring technical & specialist clothing, as consumers do not have to store it when not in use and are not responsible for maintenance or cleaning, while still getting to test the latest gear.</p> <p>Houdini's shell garments from the Fusion line are produced using recycled polyester and are entirely recyclable, while being available to hire on a weekly or weekend basis.</p>
Level: 156
Header Text: Technical clothes hire
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Body Text: <p>There are advantages to hiring technical & specialist clothing, as consumers do not have to store it when not in use and are not responsible for maintenance or cleaning, while still getting to test the latest gear.</p> <p>Houdini's shell garments from the Fusion line are produced using recycled polyester and are entirely recyclable, while being available to hire on a weekly or weekend basis.</p>
ID:
157
Level: 157
Header Text: Use versus ownership
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Body Text: <p>Exploring the idea of 'desire to own' versus the 'opportunity to use' can offer alternatives to current consumption models. </p> <p>Mud Jeans offers a service that allows customers to use, rather than own, jeans. The jeans are 100% organic. During the lease period you can make use of three free Repair Service. Returned jeans are shredded and mixed with organic cotton, to make a new pair of jeans or sweaters out of the material. </p>
Level: 157
Header Text: Use versus ownership
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Body Text: <p>Exploring the idea of 'desire to own' versus the 'opportunity to use' can offer alternatives to current consumption models. </p> <p>Mud Jeans offers a service that allows customers to use, rather than own, jeans. The jeans are 100% organic. During the lease period you can make use of three free Repair Service. Returned jeans are shredded and mixed with organic cotton, to make a new pair of jeans or sweaters out of the material. </p>
ID:
158
Level: 158
Header Text: Personalised outfit delivery
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Body Text: <p>As an alternative to the current model of purchasing fast fashion garments, ownership can be replaced with rental, providing greater flexibility and variety to the consumer. </p> <p>For a fixed monthly fee, <a href="https://www.letote.com/" target="_blank">LE TOTE</a> offer delivery of a personalised tote bag containing 3 garments and 2 accessories, which can be kept for an unlimited time or exchanged for another look at any time.</p>
Level: 158
Header Text: Personalised outfit delivery
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Body Text: <p>As an alternative to the current model of purchasing fast fashion garments, ownership can be replaced with rental, providing greater flexibility and variety to the consumer. </p> <p>For a fixed monthly fee, <a href="https://www.letote.com/" target="_blank">LE TOTE</a> offer delivery of a personalised tote bag containing 3 garments and 2 accessories, which can be kept for an unlimited time or exchanged for another look at any time.</p>
ID:
159
Level: 159
Header Text: Metrics
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Body Text: <p>WRAP research has indicated notable consumer interest in hiring or leasing clothes if such practices were to be made more available. Half of respondents said they would consider hiring clothes more frequently if made easier through major high street retailers [1].</p> <p>Among the most popular types of clothing that would respondents would consider hiring is formal wear (40%), fancy dress (27%) and celebrity/designer dresses (17%). WRAP's research also investigated why consumers would consider clothing hire, as summarised in the figure to the left [1]. </p> <p>Alternative business models such as hiring have potential to provide significant carbon, water and waste savings by reducing the need for new production. This is because the production stages together contribute 75% of the annual carbon footprint of UK clothing, over 90% of the water footprint, and one-third of the waste footprint [1]. </p>
Level: 159
Header Text: Metrics
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Body Text: <p>WRAP research has indicated notable consumer interest in hiring or leasing clothes if such practices were to be made more available. Half of respondents said they would consider hiring clothes more frequently if made easier through major high street retailers [1].</p> <p>Among the most popular types of clothing that would respondents would consider hiring is formal wear (40%), fancy dress (27%) and celebrity/designer dresses (17%). WRAP's research also investigated why consumers would consider clothing hire, as summarised in the figure to the left [1]. </p> <p>Alternative business models such as hiring have potential to provide significant carbon, water and waste savings by reducing the need for new production. This is because the production stages together contribute 75% of the annual carbon footprint of UK clothing, over 90% of the water footprint, and one-third of the waste footprint [1]. </p>
ID:
160
Level: 160
Header Text: Packaging re-design
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Body Text: <p>In view of resource-saving goals, companies are beginning to redesign and aim to optimise packaging through material choice and construction</p> <p>Puma's 100% biodegradable cornstarch t-shirt packaging also uses 50% less material due to a revised t-shirt folding technique, showing small changes can have a big resource-saving impact.</p>
Level: 160
Header Text: Packaging re-design
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Body Text: <p>In view of resource-saving goals, companies are beginning to redesign and aim to optimise packaging through material choice and construction</p> <p>Puma's 100% biodegradable cornstarch t-shirt packaging also uses 50% less material due to a revised t-shirt folding technique, showing small changes can have a big resource-saving impact.</p>