Case Study

Since 2005, Patagonia has been widely known for their work with Eco Circle™ recycled polyester from Teijin. Teijin also work with Henri Lloyd and domestic accounts within Japan.

For the Patagonia brand, marketing embraces an emotional connection with their consumer through initiatives such as The Common Threads Initiatives, and the Footprint Chronicles.

Teijin provide marketing material for Eco Circle™ including product hangtags and marketing brochures.

Image credit: Patagonia
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