Consumer attitudes

Consumer laundry habits can be influenced through design concepts in order to reduce negative impacts in the use phase.

The pre-stained dress by Lauren Montgomery Devenney, developed for the Centre for Sustainable Fashion's Fashioning the Future Summit, explores 'a new perspective on the cultural faux pas of dirty clothing' and her concept dress is designed to resist smell through carefully chosen silhouette and cut and encourages stains as part of a pre-stained decorative pattern.

Further reading

Image credit: Sean Michael