Sustainable denim
From engaging with customers and colleagues, F&F saw that there was a need to make its black jeans retain their colour for longer. To resolve this issue, F&F worked with its suppliers Kipas and Huntsman. Through the use of Huntsman’s special black dye, F&F has been able to develop a fabric that stays black even after 20 home laundry washes with the shade change of grade 4.