Durable construction
After identifying an issue with the blind felled hems on its tailored garments and their tendency to fail after washing or wearing, ASOS worked with WRAP to trial a bonding seal on both menswear and womenswear tailored trousers. The trial involved the application of Coats ‘Hemseal’ thread to one hem on each pair of trousers. The garments were then subjected to a series of durability washes to assess how the hem strength performed.
