Metrics

The PUMA InCycle Basket shoe and cotton T-shirt are biodegradable and Cradle-to-Cradle Basic certified^CM [1].

PUMA investigated the environmental performance of these products via a product-level Environmental Profit and Loss Account published in October 2012 [1]. Developed by PUMA with PPR HOME, Trucost and PwC, the study estimates cradle-to-grave impacts of products and values these in Euros. The aim is to enable comparison of the studied impacts: carbon, water, waste, air pollution and land use.

In terms of the combined cost of carbon, water and waste, the study estimates a total reduction of 34% for the InCycle Basket shoe and 28% for the InCycle T-shirt, compared to their conventional counterparts.

^1. PUMA, October 2012