Case study

Puma InCycle, is a smart process created by the C2C Product Innovation Institute. It sees working in a continuous cycle as a good thing, returning waste back to nutrients for new product.

The Puma InCycle range, is the apparel industries first certified C2C collection of recyclable and degradable clothing, accessories and footwear.

The consumer has an integral part to play within the process, returning used product back to the Puma bring back bins within store. Once collected the process of returning these products back through a circular process begins.

Further reading