Consumer Engagement

Patagonia's Common Threads Initiative works with the consumer to close the loop on product life cycle, to make old clothes into new and keep them from ever reaching landfill or an incinerator.

They make it easy for the consumer to engage at various levels, firstly committing to take the pledge to collectively reduce our collective environmental footprint.

Through the 'reuse' part of the initiative, they partner with various second hand clothing companies (including ebay) to provide a platform where a consumer can return old Patagonia product for onward sale.

Image credit: Patagonia
Video Credit: