Consumer action

According to a life cycle analysis conducted by Levi Strauss & Co on a range of their products, the majority of water consumption occurs at the cotton growing and consumer use stages.

In response, Levi Strauss & Co. launched A Care Tag for Our Planet to encourage consumers to wash less, wash in cold, line dry, and donate when no longer needed. They also launched their waterless jean collection to address water use during manufacturing and this interactive website further educates the consumer on the global demand for clean water, while encouraging the small actions that can be taken to reduce the use and waste of water.

Image credit: Levi Strauss & Co.