Consumer Facing Information
This product was launched at a consumer level in the latter part of 2012.
Adidas:
Marketed as Drydye, they have worked at the consumer level to introduce both men's and women's product into their performance ranges. www.drydyefabric.com
Nike:
Marketed as Colordry they have worked at the elite athlete level, and premiered product within the London Olympics 2012. They also have a consumer level range since 2014. Nike Colordry