Life extension kit

Life extension concepts include the way products are constructed and designed and further extend into the area of customer service to make life extension easy for the consumer.

Emily Murry’s conceptual ‘Generation Jeans’ are designed with durability and longevity in mind, while further providing a repair kit to enable the consumer to creatively deal with any future wear and tear.

Once the jeans are beyond repair, they can be returned in the freepost envelope provided and will be re-used or recycled into a new generation of jeans.

Image credit: Emily Murry - Generation Jeans