Scent design

Educating the consumer on the negative impacts of clothes washing could be addressed through the exploration of scent design.

Fresh scents can give worn garments a light freshening-up in between washes through the use of sprays or coatings.

Naked & Famous Denim have created scratch and sniff jeans through the use of a coating that contains mini microcapsules.

Image credit: AtriumNYC.com