The process

Once Puma have received back unwanted consumer product, the whole InCycle range can be broken down in one of two processes:

Biological cycle:
Products are sent to an industrial composter, where they decompose in a process that takes up to 6 months.

Technical cycle:
Products are shredded and sorted into their basic raw materials. Valuable raw materials are then recycled back into new raw materials for continual use.

Both of these processes keep landfill to a minimum and valuable resources can be used again and again.